Table 3. The research model evaluation results.
Β | R2 | f2 | Q2 | t- Statistics | P | Hypothesis | |
---|---|---|---|---|---|---|---|
BI | 0.420 | ||||||
HM | 0.375 | ||||||
U | 0.499 | ||||||
Path Coefficients | |||||||
PE -> BI | 0.463 | 0.642 | 0.372 | 10.679 | 0.000*** | H1 supported | |
EE -> BI | 0.098 | 0,014 | 2.523 | 0.012** | H2 supported | ||
FC -> BI | 0.103 | 0.019 | 2.852 | 0.004** | H3 supported | ||
SI -> BI | 0.118 | 0.019 | 3.048 | 0.002** | H4 supported | ||
A -> BI | 0.013 | -0.003 | 0.300 | 0.764 | H5 not supported | ||
PV -> BI | 0.242 | 0.080 | 5.390 | 0.000*** | H6 supported | ||
BI -> UB | 0.462 | 0.702 | 0.519 | 8.876 | 0.000*** | H7 supported | |
U -> UB | 0.188 | 0.042 | 7.656 | 0.000*** | H8 supported | ||
HM -> UB | 0.277 | 0.088 | 4.909 | 0.000*** | H9 supported | ||
Specific Indirect Effect (Mediator Effect) | |||||||
U -> HM -> UB | 0.200 | 5.045 | 0.000*** | H10 supported |
Note. PE: performance expectancy; EE: effort expectancy; FC: facilitating conditions; SI: social influence; PV: perceived value; A: anxiety; BI: behavioral intention; U: usefulness; HM: hedonic motivation; UB: use behavior.
* 0.10
** 0.05
*** 0.000 at significance level