Table 5. Characteristics of TikTok videos according to creator identities.
Creator identity | Days since published (Calculated November 8, 2021) | Views | Duration video in seconds | Likes | Shares | Comments |
Chiropractic | 317 | 4,744,164 | 19.97 | 393,573 | 17,928 | 2814 |
Fitness | 226 | 2,936,618 | 20.1 | 369,999 | 24,589 | 2132 |
Influencer | 230 | 2,097,050 | 25 | 252,543 | 12,245 | 1588 |
Physician | 207 | 2,280,350 | 57 | 159,983 | 8222 | 800 |
Physiotherapist | 216 | 1,583,240 | 34 | 154,097 | 7905 | 768 |
Other | 196 | 1,608,473 | 34 | 165,549 | 6313 | 786.5 |