TABLE 1.

Basic information of virtual community users.

Measurement variables	Option	Percentage (%)
	High school and below	2.3
	Junior college	7.1
Education	Bachelor	43.5
	Master	35.4
	Ph.D. and above	11.7
	Business worker	16.2
	Workers of government agencies	12.5
Profession	Student	37
	University or research institute member	30.5
	Other	3.8
Community use time	Within 1 year	32.5
	1–3 years	40.4
	More than 3 years	27.1
Average monthly posts	0–5 posts	50.3
	6–11 posts	34.3
	12 posts and above	15.4
Average monthly replies	0–5 replies	42.4
	6–11 replies	40.9
	12 replies and above	16.7