TABLE 3.

First-Trimester Metrics of the Spanish and Portuguese Facebook Pages

Facebook Metric	FB/Hablemos de Lupus,a n	FB/Falando de Lúpus,b n
People reacheda	18,511,763	551,077
Total video viewsb	5,604,905	161,168
Video watches at 95%c	814,181	25,307
People engagedd	1,254,526	44,587
Sharese	243,325	6,075
Likesf	338,336	15,891
Commentsg	25,841	2,380
Followersh	64,434	15,917

Metrics are estimates provided by Facebook for the first trimester since each page was launched.

^aLet Us Talk About Lupus in Spanish, launched on May 5, 2017.

^bLet Us Talk About Lupus in Portuguese, launched on May 6, 2018.

^cTotal number of times the videos were watched at 95% of its length.

^dTotal number of unique users engaged in certain ways with a post (e.g., by commenting on, sharing, or clicking upon particular elements of the post).

^eTotal number of times users shared a post with other people.

^fTotal number of times users liked a post.

^gTotal number of times users commented a post.

^hTotal number of unique users who have chosen to “follow” the page to receive updates in their timeline.

FB indicates Facebook.