TABLE 4.

First-Trimester Engagement of the Spanish and Portuguese Facebook Pages

Engagement Rate	FB/Hablemos de Lupus,a %	FB/Falando de Lúpus,b %
Video watches at 95%c/total video viewsd	14.5	15.7
People engagede/people reachedf	6.8	8.1
People engagede/total video viewsd	22.4	27.7
Sharesg/video watches at 95%c	29.9	24.0
Likesh/video watches at 95%c	41.6	62.8
Commentsi/video watches at 95%c	3.2	9.4
Followersj/people reached2	0.35	2.89

Engagement rates were calculated for the first trimester since each page has been launched, using metrics provided by Facebook.

^aLet Us Talk About Lupus in Spanish, launched on May 5, 2017.

^bLet Us Talk About Lupus in Portuguese, launched on May 6, 2018.

^cTotal number of times the videos were watched at 95% of its length.

^dTotal number of times the videos were viewed for more than 3 seconds.

^eTotal number of unique users engaged in certain ways with a post (e.g., by commenting on, sharing, or clicking upon particular elements of the post).

^fTotal number of unique users reached through the posts.

^gTotal number of times users shared a post with other people.

^hTotal number of times users liked a post.

ⁱTotal number of times users commented a post.

^jTotal number of unique users who have chosen to “follow” the page to receive updates in their timeline.

FB indicates Facebook.