Table 5.
Factors contributing to the number of app installs on Google Play Store.
| App with no review | App with at lest one review | |||
| Coefficients | Estimate | p-value | Estimate | p-value |
| (Intercept) | 140.64 | 4.67e-6 *** | 10114.91 | 7.61e-16 *** |
| Number of user ratings | 60.08 | < 2e-16 *** | 39.52 | < 2e-16 *** |
| Average user rating | 7.14 | 0.0933 | -1308.85 | 0.0014 ** |
| Has video or not | -16.21 | 0.7066 | -1012.84 | 0.1215 |
| Number of screenshots | -6.93 | 4.06e05 *** | -142.35 | 4.28e-16 *** |
| App age (days on market) | 0.22 | 0.7019 | 5.39 | 0.7268 |
| Average readability score (ARS) | -4.62 | 0.0021 ** | -5.33 | 0.5807 |
| Number of reviews | NA | NA | -6.94 | 0.0635 |
| Average rating of all reviews | NA | NA | -802.57 | 0.2593 |
| Average rating of top 4 most helpful reviews | NA | NA | 1517.23 | 0.0099 ** |
| Average rating of top 10 most helpful reviews | NA | NA | -9544.52 | 0.0033 ** |
| Average rating for top 10 most recent reviews | NA | NA | 8511.05 | 0.0076 ** |
**
p<0.01
***
p < 0.001