Skip to main content
. 2022 Feb 7;10(2):e33413. doi: 10.2196/33413

Table 2.

Persuasive design techniques: definitions and implementation examples for developing a health workforce capability app in the primary task support domain.

Persuasive design technique Persuasive design technique definitiona Implementation examples
Reduction A system that reduces complex behavior into simple tasks helps users perform the target behavior, and it may increase the benefit/cost ratio of a behavior.
  • Health workforce capability goals are broken down into smaller steps.

Tunneling Using the system to guide users through a process or experience provides opportunities to persuade along the way.
  • A user should be able to choose a pathway that would respond to their specific health workforce capability need.

Tailoring Information provided by the system will be more persuasive if it is tailored to the potential feeds, interests, personality, usage context, or other factors relevant to a user group.
  • A user should be able to choose what capability area they are particularly interested in.

Personalization A system that offers personalized content or services has a greater capability for persuasion.
  • The system adjusts to the health care profession and the user’s age and offers localized services to improve health workforce capability.

Self-monitoring A system that keeps track of one’s own performance or status supports the user in achieving goals.
  • The system asks health professional to rate their health workforce capability.

Simulation Systems that provide simulations can persuade by enabling users to observe immediately the link between cause and effect.
  • The system allows for health professionals to observe other health professionals working interprofessionally and see improved patient outcomes.

Rehearsal A system providing means with which to rehearse a behavior that can enable people to change their attitudes or behavior in the real world.
  • A telehealth simulation course is offered to rehearse real-world practice and improve use of telehealth.

aSource: Oinas-Kukkonen and Harjumaa [6].