Table 2.
Persuasive design techniques: definitions and implementation examples for developing a health workforce capability app in the primary task support domain.
| Persuasive design technique | Persuasive design technique definitiona | Implementation examples |
| Reduction | A system that reduces complex behavior into simple tasks helps users perform the target behavior, and it may increase the benefit/cost ratio of a behavior. |
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| Tunneling | Using the system to guide users through a process or experience provides opportunities to persuade along the way. |
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| Tailoring | Information provided by the system will be more persuasive if it is tailored to the potential feeds, interests, personality, usage context, or other factors relevant to a user group. |
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| Personalization | A system that offers personalized content or services has a greater capability for persuasion. |
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| Self-monitoring | A system that keeps track of one’s own performance or status supports the user in achieving goals. |
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| Simulation | Systems that provide simulations can persuade by enabling users to observe immediately the link between cause and effect. |
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| Rehearsal | A system providing means with which to rehearse a behavior that can enable people to change their attitudes or behavior in the real world. |
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aSource: Oinas-Kukkonen and Harjumaa [6].