Table 5.

Hypothesis testing.

	Path	Standard coefficient	t-value	Result
H1a	Social commerce construct to Social Support	0.18	3.98**	Supported
H1b	Social commerce construct to trust in sellers	0.38	6.71**	Supported
H2	Social support to buying intention	0.39	6.89***	Supported
H3	Trust in sellers to buying intention	0.15	3.28**	Supported
	Online shopping frequency to shopping intention	−0.08	−2.89	Insignificant
	Education to shopping intention	−0.11	−3.91	Insignificant
	Age to shopping intention	0.03	1.36	Insignificant
	Gender to shopping intention	−0.07	−2.66	Insignificant

* p < 0.05.

^**p < 0.001.

^***P < 0.0001.