Table 8.
Overall perception, purchase intention, and preferred label for plant-based food products.
| Responses | Vegetarians (n = 245) | Omnivores (n = 246) | χ2 Value | |||
|---|---|---|---|---|---|---|
| N | % | N | % | |||
| Perception | Positive | 148 | 60.4% | 160 | 65.0% | 64.739 *** |
| Negative | 10 | 4.1% | 2 | 0.8% | ||
| Ambivalent | 80 | 32.7% | 30 | 12.2% | ||
| No opinion | 7 | 2.8% | 54 | 22.0% | ||
| Purchase intention | Disagree strongly | 11 | 4.5% | 7 | 2.8% | 100.703 *** |
| Disagree moderately | 7 | 2.9% | 4 | 1.6% | ||
| Disagree a little | 9 | 3.7% | 14 | 5.7% | ||
| Normal | 33 | 13.5% | 79 | 32.1% | ||
| Agree a little | 38 | 15.5% | 85 | 34.6% | ||
| Agree moderately | 57 | 23.3% | 45 | 18.3% | ||
| Agree strongly | 90 | 36.7% | 12 | 4.9% | ||
| Label | Plant-based foods | 49 | 20.0% | 149 | 60.6% | 221.098 *** |
| Vegetarian foods | 43 | 17.6% | 13 | 5.3% | ||
| Vegan foods | 149 | 60.8% | 19 | 7.7% | ||
| No label | 4 | 1.6% | 65 | 26.4% | ||
*** p < 0.001.