Features	1 Less important	2	3	4	5 More important
That they are produced in Portugal
If they look good
That they are local
Having a fair price
If they are fresh produce
If they are officially certified (PDO, IGP, Organic…)
To know the producers
To know the products’ brands
To know the products already
If they have been recommended by friends and/or family
If they are small-scale produced
To be produced in Portuguese rural areas
The fact that I can buy the products in my residency area
Being advertised on mass media/ social media
That they are healthier
To trust in the store and in its specialized costumer service
To support Portuguese agriculture and rural areas
Their nutritional information
If their production carries a low environmental impact