Table 5.
Hypothesis | Relationship | Std. Beta | Std. Error | t-Value | Result |
---|---|---|---|---|---|
H1 | PE 1→ESA | 0.431 *** 12 | 0.063 | 7.254 | Support |
H2 | EE 2→ESA | 0.335 *** | 0.047 | 7.128 | Support |
H3 | SI 3→ESA | 0.273 *** | 0.051 | 5.352 | Support |
H4 | FC 4→ESA | 0.126 ** 13 | 0.036 | 3.315 | Support |
H5 | PR 5→ESA | 0.215 ** | 0.068 | 4.357 | Support |
H6 | PV 6→ESA | 0.526 *** | 0.071 | 7.408 | Support |
H7 | ORE 7→ESA | 0.371 *** | 0.055 | 6.745 | Support |
H8 | ESA 8→CUI | 0.763 *** | 0.092 | 8.293 | Support |
H9 | CUI 9→CUB 10 | 0.812 *** | 0.101 | 8.039 | Support |
H10 | HAB 11→CUB | 0.216 *** | 0.039 | 5.538 | Support |
H11 | HAB and ESA→CUI | 0.317 *** | 0.056 | 5.661 | Support |
1 Performance Expectancy, 2 Effort Expectancy, 3 Social Influence, 4 Facilitating Conditions, 5 Perceived Reliability, 6 Price Value, 7 Online Review, 8 E-satisfaction, 9 Continued Usage Intention, 10 Continued Usage Behavior, 11 Habit, 12 *** p < 0.001, 13 ** p < 0.01.