Table 6.
Effects | Dependent Variable | CUI 8 | Effects | Boot SE | Bootstrap 95% CI | |
---|---|---|---|---|---|---|
Boot LLCI | Boot ULCI | |||||
Total Effects | Independent Variables | PE 1 | 0.532 *** 9 | 0.080 | 0.378 | 0.686 |
EE 2 | 0.494 *** | 0.047 | 0.405 | 0.588 | ||
SI 3 | 0.345 *** | 0.045 | 0.256 | 0.433 | ||
FC 4 | 0.465 *** | 0.045 | 0.383 | 0.556 | ||
PR 5 | 0.473 *** | 0.043 | 0.391 | 0.560 | ||
PV 6 | 0.686 *** | 0.057 | 0.577 | 0.802 | ||
ORE 7 | 0.308 *** | 0.024 | 0.261 | 0.355 | ||
Indirect Effects | Independent Variables | PE | 0.215 *** | 0.043 | 0.081 | 0.370 |
EE | 0.229 *** | 0.037 | 0.133 | 0.322 | ||
SI | 0.095 ** 10 | 0.033 | 0.032 | 0.160 | ||
FC | 0.189 *** | 0.037 | 0.105 | 0.279 | ||
PR | 0.191 *** | 0.038 | 0.113 | 0.271 | ||
PV | 0.346 *** | 0.051 | 0.222 | 0.473 | ||
ORE | 0.134 *** | 0.027 | 0.081 | 0.187 | ||
Direct Effects | Independent Variables | PE | 0.683 *** | 0.045 | 0.532 | 0.849 |
EE | 0.589 *** | 0.043 | 0.490 | 0.697 | ||
SI | 0.473 *** | 0.051 | 0.372 | 0.574 | ||
FC | 0.581 *** | 0.043 | 0.489 | 0.669 | ||
PR | 0.605 *** | 0.041 | 0.513 | 0.699 | ||
PV | 0.850 *** | 0.050 | 0.741 | 0.959 | ||
ORE | 0.410 *** | 0.024 | 0.363 | 0.457 |
1 Performance Expectancy, 2 Effort Expectancy, 3 Social Influence, 4 Facilitating Conditions, 5 Perceived Reliability, 6 Price Value, 7 Online Review, 8 Continued Usage Intention, 9 *** p < 0.001, 10 ** p < 0.01.