Table 1.

Demographic analysis of respondents.

Demographic Variables		N = 381	Percent (%)
Gender	Female	265	69.6%
	Male	116	30.4%
Age	20s	267	70.1%
	30s	98	25.7%
	40s	16	4.2%
The most-used social media platform to interact with the favorite influencer	Facebook	103	20.7%
	Twitter	29	7.6%
	Instagram	101	26.5%
	YouTube	136	36.5%
	Others	12	2.4%
Education	High school	78	20.4%
	College or university degree	270	70.9%
	Graduate degree	33	8.7%
Vocation	Self-employed	65	17.1%
	Employed	96	25.2%
	Out of work and looking for work	33	8.7%
	Homemaker	60	15.7%
	Student	97	25.5%
	Military	21	5.5%
	Other	9	2.3%
The amount of time spent on social media per day	Less than 2 h	30	7.9%
	Between 2 and 4 h	190	49.9%
	More than 5 h	161	42.3%