Table 1.
Popularity measures of posts in hashtag groups.
| Category and Subcategory Name | Whole Group | #Nutrition | #Nutritionist | #Instadiet | #Diet | #Dietitian |
|---|---|---|---|---|---|---|
| Category | ||||||
| Nutrition and dietetics | 63.8% | 47.0% | 62.3% | 79.8% | 55.0% | 71.7% |
| Fitness | 8.2% | 11.5% | 6.3% | 3.6% | 15.1% | 4.9% |
| Motivation | 4.8% | 6.4% | 10.9% | 1.2% | 3.4% | 2.5% |
| Other | 23.2% | 34.1% | 20.5% | 15.4% | 26.5% | 20.9% |
| Subcategory | ||||||
| Dietary advice | 15.6% | 14.9% | 21.3% | 14.2% | 7.6% | 20.1% |
| Coaching | 3.0% | 2.3% | 1.3% | 2.0% | 6.7% | 2.9% |
| Cooking recipe | 10.0% | 8.8% | 18.8% | 5.1% | 4.6% | 12.7% |
| Photo | 42.8% | 54.9% | 21.8% | 53.8% | 51.3% | 33.2% |
| Motivation | 5.6% | 7.0% | 11.7% | 2.0% | 5.0% | 2.5% |
| Fitness | 0.3% | None | 0.4% | 0.8% | 0.4% | None |
| Other | 22.7% | 12.1% | 24.7% | 22.1% | 24.4% | 28.6% |