Table 3.
ANOVA analysis for performance measures by category.
| Nutrition and Dietetics | Fitness | Motivation | Other | ||
|---|---|---|---|---|---|
| n = 759 | n = 97 | n = 57 | n = 276 | ||
| Likes | 116 | 101 | 88 | 99 | p = 0.91 |
| Comments | 5 | 4 | 6 | 5 | p = 0.82 |
| Followers | 2728 | 3451 | 4355 | 3328 | p = 0.63 |
| Like ratio | 13.3% | 18.6% | 30.6% | 13.9% | p = 0.03 |
| Comment ratio | 5.8% | 5.7% | 4.5% | 6.1% | p = 0.59 |
| Engagement rate | 14.0% | 21.7% | 32.7% | 14.5% | p = 0.03 |
Like ratio = number of likes/number of followers; comment ratio = number of comments/number of followers; engagement rate = number of likes + number of comments/number of followers.