Table 4.
ANOVA analysis for performance measures by subcategory.
| Dietary Advice | Coaching | Cooking Recipe | Photo | Motivation | Fitness | Other | ||
|---|---|---|---|---|---|---|---|---|
| n = 186 | n = 36 | n = 119 | n = 509 | n = 66 | n = 4 | n = 269 | ||
| Likes | 112 | 55 | 158 | 83 | 366 | 20 | 82 | p =< 0.001 |
| Comments | 5 | 2 | 11 | 4 | 7 | 1 | 4 | p =< 0.001 |
| Followers | 3144 | 2154 | 5004 | 2509 | 5478 | 684 | 2502 | p = 0.68 |
| Like ratio | 12.7% | 11.3% | 11.9% | 15.6% | 27.4% | 9.8% | 12.9% | p =< 0.001 |
| Comment ratio | 6.0% | 4.7% | 7.8% | 5.0% | 4.6% | 3.9% | 6.9% | p = 0.003 |
| Engagement rate | 13.4% | 11.7% | 12.7% | 16.8% | 29.3% | 10.5% | 13.6% | p = 0.001 |
Like ratio = number of likes/number of followers; comment ratio = number of comments/number of followers’ engagement rate = number of likes + number of comments/number of followers.