| Methods |
Non‐randomised controlled trial, unit of allocation = town. |
| Participants |
Western Australia.
Experimental = one town, Geraldton.
Control = one town, Bunbury. |
| Interventions |
Health promotion intervention
The 'Partysafe' campaign conducted in December 1993, for 23 days until New Year's day. Aim to encourage the responsible serving of alcohol at parties by providing 'Partysafe' Christmas cards with every purchase of takeaway liquor. The cards listed four tips for having a safe party; 1) Provide food 2) Ensure that non‐alcoholic and low alcoholic drinks are available 3) Serve alcohol responsibly 4) Consider guests' transport needs.
The tips were also featured in local media.
Ten licensed liquor takeaway premises in Geraldton participated in the 'Partysafe campaign'.
Bunbury received no intervention. |
| Outcomes |
Drinkers' self‐reported knowledge and behaviour, collected by random telephone interviews of town residents. |
| Notes |
|
| Risk of bias |
| Bias |
Authors' judgement |
Support for judgement |
| Adequate sequence generation? |
High risk |
The experimental town (Geelong) was assigned to the intervention as it was at high risk for alcohol‐related problems. The control town (Bunbury) was selected on the basis of being of a similar size to the experimental town. |
| Allocation concealment? |
High risk |
Inadequate. |
| Blinding?
All outcomes |
Unclear risk |
Not reported. |
| Confounders |
Unclear risk |
Geelong was reported as having a high rate of per capita drinking, drink driving charges, alcohol‐related hospital admission, alcohol‐related injuries and alcohol consumption occurring in the private setting. |
| Data collection methods |
Unclear risk |
Knowledge and behaviour data were collected by random telephone interviews. Response rate in experimental and control area were 63% and 56% respectively. |
| Withdrawals & dropouts |
Unclear risk |
N/A |
| Intervention integrity |
Unclear risk |
10/11 licensed takeaway premises in the experimental area participated, but it is reported that the 'level of implementation varied'. |
| Duration of follow‐up |
Unclear risk |
Length of the data collection period is not reported. |
