Table 1.

General characteristics of all evaluated videos.

Uploaded by (N = number of videos)	Median video length (seconds)	Median received “Likes” (times)	Median received “Comments” (pieces)	Median “Shares” (times)	Forms of expression
Healthcare professionals (N = 29)	43	1090	45	190	Narrative or shoot in OPC
Patients (N = 3)	55	2719	236	692	Storytelling
Science communicator (N = 1)	47	2329	116	437	Cartoon
Media agencies (N = 19)	87.5	2407	189	815	Clips of TV interviews
Nonprofit hospitals (N = 8)	26	754.5	14	81	Dubbing Pictures
For-profit entity (N = 1)	123	244	11	55	Conversation

TV, Television; OPC, Outpatient clinics.