Table 2.
Correlates of PME, Multivariable Model, n = 777
| Correlate | B (SE) | p |
|---|---|---|
| Respondent aware that health consequence is caused by cigar smoking | ||
| No | REF | |
| Yes | 0.19 (0.03) | <.001 |
| Type of health consequence | ||
| Reproductive | REF | |
| Cardiovascular | 0.38 (0.04) | <.001 |
| Mouth | 0.40 (0.06) | <.001 |
| Other digestive | 0.45 (0.05) | <.001 |
| Respiratory | 0.36 (0.04) | <.001 |
| Death | 0.36 (0.05) | <.001 |
| Addiction | 0.07 (0.05) | .20 |
| Cancer health consequence | ||
| No | REF | |
| Yes | −0.05 (0.05) | .27 |
| Length of warning message | −0.007 (0.003) | .03 |
Model controls for which panel participants were assigned to, age, gender, sexual orientation, ethnicity, race, education, income, nicotine dependence, and type of cigar product used in the past 30 days. Boldface denotes statistical significance p < .05. PME = perceived message effectiveness.