Table 1.

Marketing characteristics of internet pharmacies selling Humalog or NovoLog^a.

Characteristics	Rogue (n=18), n (%)				Unapproved (n=11), n (%)				Legitimate (n=7), n (%)
	Yes	No	Not reported	Yes		No	Not reported	Yes		No	Not reported
US shipping of insulin	9 (50)	9 (50)	0 (0)	5 (45)		6 (55)	0 (0)	3 (43)		4 (57)	0 (0)
Bulk discounts	11 (61)	5 (28)	2 (11)	2 (18)		8 (73)	1 (9)	2 (29)		5 (71)	0 (0)
Coupons	9 (50)	8 (44)	1 (6)	2 (18)		9 (82)	0 (0)	4 (57)		3 (43)	0 (0)
Registration claims	8 (44)	10 (56)	0 (0)	10 (91)		1 (9)	0 (0)	6 (86)		1 (14)	0 (0)
Privacy assurances	14 (78)	4 (22)	0 (0)	8 (73)		3 (27)	0 (0)	1 (14)		6 (86)	0 (0)
Customer testimonies	10 (56)	8 (44)	0 (0)	7 (64)		4 (36)	0 (0)	3 (43)		4 (57)	0 (0)
Offer to speak with associate	18 (100)	0 (0)	0 (0)	9 (82)		2 (18)	0 (0)	6 (86)		1 (14)	0 (0)
Phone number	7 (39)	11 (61)	0 (0)	11 (100)		0 (0)	0 (0)	7 (100)		0 (0)	0 (0)
Insulin-specific advertisements	0 (0)	18 (100)	0 (0)	3 (27)		8 (73)	0 (0)	0 (0)		7 (100)	0 (0)
Advertisements for other products on page selling insulin	13 (72)	5 (28)	0 (0)	1 (9)		10 (91)	0 (0)	4 (57)		1 (14)	2 (29)

^aIllustrates marketing characteristics of 36 websites selling Humalog or NovoLog. This table does not include 13 internet pharmacies selling Humalog or NovoLog insulin that were not classified by LegitScript.