Table 1.

Pre-workshop: student feedback on the course experience (aligned to Kahu, 2013; Kahu & Nelson, 2018)

Engagement		Outcomes
		Positive	Negative
Affective	Enthusiasm	‘This was the most practical module throughout entire university experience therefore I was eager to start this module. John was enthusiastic throughout the 12 weeks and was a great help which made this module easier. I gained some great insight into digital marketing into this module and believe this is one of the most important modules in the entire degree’	‘The assignment should not have been a group one given the current COVID situation… The Strategic assignment was turned into an individual one due to the circumstances, this should have been the same’
	Interest	‘I enjoyed the project as it was real world and similar to what we would undertake’	‘Live lectures over pre-recorded would help keep students interested and engaged’
Cognitive	Self-Regulation	‘I enjoyed how we were able to find useful websites, tools and applications to use within our coursework. I also enjoyed how we were able to gain additional accreditations through inbound marketing on HubSpot’	‘In the beginning we were taught things for a later assessment instead of our first assessment. Better lay out of information would have been appropriate’
	Deep Learning	‘Great application of digital marketing platforms etc.—for any students that didn’t get hands-on experience with various platforms and tools via placement, this would be exceptionally useful. The module consecrated my module and gave context to the work I did on placement’	‘A similar module should perhaps have been offered in year 2 to prepare students for the real-life applications of marketing tech’
Behavioural	Participation	‘Engaging with real clients is very important for my learning. As someone with an interest in consulting as well the assignment was a great way to apply skills. I have found myself applying the learning from this module in the real world’	‘More information on the structure of the assignment, the only guidance provided was a past students example. I would also advise against group work in the middle of a global pandemic, especially not one that is worth 75% of a final year module’
	Time & Effort	‘The assessment order and due dates helped stay focused as they were convenient…’	‘Didn’t understand why we had to complete an external course (HubSpot), minimal guidance for the assignment was given’
	Interaction	‘…content was excellent and very informative. Each class was interesting and the use of Nearpod made the learning experience enjoyable’	‘Group work was difficult’