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. 2022 Feb 22;8(2):e09000. doi: 10.1016/j.heliyon.2022.e09000

Table 1.

Pathos persuasive appeals found in the corpus (Adapted from Leighton, 1996).

No. Pathos Persuasive Appeals
1 Sensual
2 Emotional
2.1  Nostalgia
2.2  Romance
3 Desires
2.1  Sexual
2.2  Machismo/Potential Appeal
2.2.1  Predators
2.2.2  Strong characters/legends
2.2.3  Sports challenging
2.2.4  Adventures
4 Pleasure
5 Thought and Brand