Table 1.

Pathos persuasive appeals found in the corpus (Adapted from Leighton, 1996).

No.	Pathos Persuasive Appeals
1	Sensual
2	Emotional
2.1	Nostalgia
2.2	Romance
3	Desires
2.1	Sexual
2.2	Machismo/Potential Appeal
2.2.1	Predators
2.2.2	Strong characters/legends
2.2.3	Sports challenging
2.2.4	Adventures
4	Pleasure
5	Thought and Brand