Table 1.
Pathos persuasive appeals found in the corpus (Adapted from Leighton, 1996).
No. | Pathos Persuasive Appeals |
---|---|
1 | Sensual |
2 | Emotional |
2.1 | Nostalgia |
2.2 | Romance |
3 | Desires |
2.1 | Sexual |
2.2 | Machismo/Potential Appeal |
2.2.1 | Predators |
2.2.2 | Strong characters/legends |
2.2.3 | Sports challenging |
2.2.4 | Adventures |
4 | Pleasure |
5 | Thought and Brand |