Table 6.

Consumers’ perception of organic food by label: estimation of CUB (0,1) models.

Attribute	Covariates	Feeling ($1-\hat{\xi }$)		Uncertainty ($1-\widehat{\text{π}}$)
		Low and medium (${\hat{\gamma }}_0$)	High (${\widehat{\text{γ}}}_1$)
Healthiness	Label info	4.79∗	-3.15∗	0.52∗
		(0.44)	(0.24)	(0.04)
	Health claims	4.51∗	-3.08∗	0.57
		(0.44)	(0.24)	(0.04)
	Quality label	4.85∗	-3.18∗	0.54∗
		(0.44)	(0.24)	(0.04)
	Organic label	4.22∗	-2.89∗	0.46∗
		(0.35)	(0.20)	(0.04)
	Environmental label	4.37∗	-3.05∗	0.64∗
		(0.60)	(0.34)	(0.04)
Safety	Label info	5.53∗	-3.69∗	0.62∗
		(0.48)	(0.29)	(0.04)
	Health claims	4.47∗	-3.17∗	0.58
		(0.48)	(0.29)	(0.04)
	Quality label	5.52∗	-3.65∗	0.60∗
		(0.47)	(0.29)	(0.04)
	Organic label	4.91∗	-3.37∗	0.56∗
		(0.40)	(0.25)	(0.04)
	Environmental label	4.87∗	-3.44	0.67∗
		(0.51)	(0.32)	(0.04)
Sustainability	Label info	5.03∗	-3.22	0.58∗
		(0.48)	(0.27)	(0.04)
	Health claims	4.00∗	-2.79∗	0.58∗
		(0.48)	(0.27)	(0.04)
	Quality label	4.91∗	-3.16∗	0.56∗
		(0.47)	(0.26)	(0.04)
	Organic label	4.28∗	-2.91∗	0.54∗
		(0.42)	(0.25)	(0.04)
	Environmental label	4.22∗	-2.93∗	0.62∗
		(0.54)	(0.31)	(0.04)

Standard errors are in parentheses; ∗ indicates p-values < 0.05. Two level of importance (0 = low and medium, 1 = high) are assumed for each covariate.