Table 6.
Path coefficients.
| T- Statistics | Path coefficients | |
|---|---|---|
| RWI- INI R2 = 0.77 | ||
| Content- INI | 0.373 | 0.015 |
| Channel- INI | 4.761 | 0.240*** |
| Type- INI | 2.025 | 0.137* |
| RWI- HPBP R2 = 0.13 | ||
| Content- HPBP | 5.357 | 0.194*** |
| Channel- HPBP | 3.036 | 0.131*** |
| Type- HPBP | 4.226 | 0.180*** |
| RWI- RPBP R2 = 0.21 | ||
| Content- RPBP | 3.441 | 0.139*** |
| Channel- RPBP | 2.191 | 0.101* |
| Type- RPBP | 1.589 | 0.090 |
| RWI- SP R2 = 0.25 | ||
| Content- SP | 2.444 | 0.141* |
| Channel- SP | 4.034 | 0.173*** |
| Type- SP | 1.264 | 0.041 |
| Mediator- PBI R2 = 0.269 | ||
| TP- PBI | 1.265 | 0.111 |
| HPBP- PBI | 4.832 | 0.227*** |
| RPBP- PBI | 2.855 | −0.102** |
| SP- PBI | 6.237 | 0.398*** |
*P < 0.05 **P < 0.01 ***P < 0.001.