Table 3.
Illustration of Five Packages in Addition to Reference One
| Label | Price | Brand | After Sales Service | Sponsorship | Implant Review in Journal | Innovations | Leader Influence | Technical Support | Product Training |
|---|---|---|---|---|---|---|---|---|---|
| Reference1 | Reasonable price | Recognized brand | Device repair | Not applicable | Adequate | Standard (universal) implants | Recommended by superiors | On-site technician (sales representative) | Hands on training on bone models and cadavers |
| Proposal 1 | High pricea | Recognized brand | Device repair | Not applicable | Adequate | Standard (universal) implants | Recommended by superiors | On-site technician (sales representative) | Hands on training on bone models and cadavers |
| Proposal 2 | Reasonable price | Recognized brand | Device repair | Not applicable | Inadequatea | Standard (universal) implants | Recommended by superiors | On-site technician (sales representative) | Hands on training on bone models and cadavers |
| Proposal 3 | Reasonable price | Unrecognized branda | Device repair | Not applicable | Adequate | Standard (universal) implants | Recommended by superiors | On-site technician (sales representative) | Hands on training on bone models and cadavers |
| Proposal 4 | Reasonable price | Recognized brand | Device repair | Not applicable | Adequate | Standard (universal) implants | Not recommended by superiorsa | On-site technician (sales representative) | Hands on training on bone models and cadavers |
| Proposal 5 | Reasonable price | Recognized brand | Device repair | Not applicable | Adequate | Standard (universal) implants | Recommended by superiors | Without on-site techniciana | Hands on training on bone models and cadavers |
aShading indicates changes in the attribute level.