Table 7.

Illustration of Two Packages in Addition to Reference 4

Label	Price	Brand	After Sales Service	Sponsorship	Implant Review in Journal	Innovations	Leader Influence	Technical Support	Product Training
Reference 4	High price	Recognized brand	Device repair	Not applicable	Adequate	Standard (universal) implants	Not recommended by superiors	Without on-site technician	Hands on training on bone models and cadavers
Proposal 1	High price	Recognized brand	Device repair	Not applicable	Inadequated	Standard (universal) implants	Not recommended by superiors	Without on-site technician	Hands on training on bone models and cadavers
Proposal 2	High price	Unrecognized brand1(1Shading indicates changes in the attribute level.)	Device repair	Not applicable	Adequate	Standard (universal) implants	Not recommended by superiors	Without on-site technician	Hands on training on bone models and cadavers

^aShading indicates changes in the attribute level.