Table 2.

Factor loadings, reliabilities, VIF, and AVE.

Variables	Factor loadings		VIF	Cronbach α	Composite reliability	AVE
Junk food	JF1	0.804	2.851	0.895	0.920	0.656
	JF2	0.857	3.760
	JF3	0.847	2.990
	JF4	0.738	2.153
	JF5	0.805	2.617
	JF6	0.805	3.186
Obesity	Ob1	0.768	4.587	0.919	0.928	0.565
	Ob2	0.702	1.684
	Ob3	0.701	2.948
	Ob4	0.707	4.383
	Ob5	0.712	4.289
	Ob6	0.749	4.127
	Ob7	0.796	2.519
	Ob8	0.800	2.832
	Ob9	0.785	2.487
	Ob10	0.805	2.643
Product knowledge hiding	PKH1	0.836	2.051	0.855	0.902	0.698
	PKH2	0.875	2.349
	PKH3	0.873	2.352
	PKH4	0.752	1.640
Perceived severity	PS1	0.801	1.601	0.755	0.846	0.582
	PS2	0.701	1.248
	PS3	0.779	1.713
	PS4	0.847	1.924
Fear	fear1	0.819	1.577	0.752	0.856	0.664
	fear2	0.785	1.575
	fear3	0.839	1.412
Perceived vulnerability	pv1	0.802	1.423	0.826	0.882	0.651
	pv2	0.814	2.038
	pv3	0.793	1.986
	pv4	0.818	1.936