Table 2.

Types of live community events and engagement metrics adjusted by video lengths.

Type of event	Events, n (%)	Video length (hh:mm:ss)	Engagement ratea	Retention rateb
Interview	19 (50)	05:51:39	0.045	0.021
Public health communication	10 (26)	01:30:06	0.017	0.040
Research presentation	4 (11)	00:05:43	0.224	0.090
Promotional video	3 (8)	00:05:54	0.404	0.096
Panel	2 (5)	01:53:40	0.001	0.020

^aEngagement rate is calculated by the sum engagement divided by the sum video length in seconds.

^bRetention rate is calculated by the sum retention divided by the sum video length in seconds.