Table 2.
Construct validity.
| Variables (Cronbach’s alpha) | Items | Item loadings | CR | AVE |
|---|---|---|---|---|
| Biospheric (α = 0.909) | 1. Respecting the earth 2. Unity with nature 3. Protecting the environment 4. Preventing pollution |
0.907 0.785 0.922 0.813 |
0.918 | 0.737 |
| Altruistic (α = 0.846) | 1. I have given directions to a stranger 2. I have given money or donated goods to a charity 3. I have given money to a stranger who needed it 4. I have pointed out a clerk’s error in under charging me for an item 5. I have let a neighbor whom I did not know too well borrow an item of some value to me 6. I have offered my seat on a bus or train to a stranger who was standing |
0.666 0.748 0.796 0.661 0.681 0.713 |
0.860 | 0.508 |
| Collectivistic (α = 0.924) | 1. I like to work hard for the accomplishment of goals of my group 2. I like to help others in a time of need 3. I like to maintain good relationships with others 4. To do well in life, the help of friends is crucial 5. One of the pleasures in life is to be interdependently related to others |
0.845 0.884 0.902 0.832 0.770 |
0.927 | 0.719 |
| GPA (α = 0.947) | For me, purchasing a green car is – 1. Good 2. Desirable 3. Pleasant 4. Wise |
0.867 0.851 0.908 0.917 |
0.936 | 0.785 |
| Subjective norm (α = 0.961) | 1. Most people who are important to me think I should purchase a green car 2. Most people who are important to me would want me to purchase a green car 3. People whose opinions I value would prefer that I purchase a green car |
0.960 0.965 0.913 |
0.963 | 0.895 |
| PBC (α = 0.815) | 1. Whether or not I purchase a green car is entirely up to me 2. I am confident that if I want, I can purchase a green car 3. I have resources, time and opportunities to purchase a green car |
0.740 0.853 0.772 |
0.832 | 0.624 |
| GPI (α = 0.932) | 1. I am willing to purchase a green car in future 2. I will make an effort to purchase a green car in future 3. I plan to purchase a green car |
0.925 0.922 0.875 |
0.933 | 0.824 |
| Function value (α = 0.948) | 1. Green car is cozy and comfortable 2. Green car is technically innovative 3. Green car is environmentally friendly 4. Green car gets good mileage 5. Green car preserved some traditional facets 6. The overall green car experience is value for money 7. Green car was accessible 8. The green car staff were friendly and courteous 9. The green car staff were able to converse well 10. The green car program is an economical car-using package |
0.699 0.674 0.694 0.833 0.858 0.779 0.866 0.756 0.858 0.846 |
0.943 | 0.623 |
| Emotional value (α = 0.885) | 1. There is a feeling of individuality about take/drive green cars 2. Take/drive green car is exciting 3. Take/drive green cars make me funny and enjoyable 4. Green car was something new and different 5. My experience take/drive green car was something special and relaxing |
0.928 0.957 0.948 0.533 0.585 |
0.902 | 0.660 |
| Social value (α = 0.815) | 1. I will feel proud of my green car 2. Purchasing green car was a smart choice 3. Purchasing green car helps me to feel acceptable to others 4. Purchasing green car enables me to impress others |
0.777 0.881 0.698 0.501 |
0.812 | 0.529 |