Table 3.
Discriminant validity of measurement model (HTMT test).
| S. No. | Items | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. | BV | 1.000 | |||||||||
| 2. | AV | 0.401 | 1.000 | ||||||||
| 3. | CV | 0.612 | 0.694 | 1.000 | |||||||
| 4. | GPA | 0.602 | 0.436 | 0.546 | 1.000 | ||||||
| 5. | PBC | 0.414 | 0.490 | 0.446 | 0.625 | 1.000 | |||||
| 6. | SN | 0.243 | 0.486 | 0.376 | 0.638 | 0.763 | 1.000 | ||||
| 7. | GPI | 0.472 | 0.539 | 0.566 | 0.806 | 0.732 | 0.740 | 1.000 | |||
| 8. | FV | 0.482 | 0.638 | 0.663 | 0.610 | 0.576 | 0.601 | 0.665 | 1.000 | ||
| 9. | EV | 0.543 | 0.601 | 0.678 | 0.771 | 0.641 | 0.673 | 0.842 | 0.779 | 1.000 | |
| 10. | SV | 0.106 | 0.118 | 0.126 | 0.209 | 0.176 | 0.222 | 0.229 | 0.229 | 0.177 | 1.000 |
EV, Emotion value; BV, Biospheric value; AV, Altruistic value; CV, Collectivistic value; GPA, Green purchase attitude; PBC, Perceived behavioral control; SN, Subjective norm; GPI, Green purchase intention; FV, Function value; SV, Social value.