Table 4.
Results of the structural model.
| Hypothesized paths | β | C.R. | Sig. | Decision |
|---|---|---|---|---|
| H1: Altruistic value → GPA | −0.165 | −2.670 | 0.008 | Not supported |
| H2: Altruistic value → SN | 0.520 | 7.612 | ***c | Supported |
| H3: Altruistic value → PBC | 0.449 | 5.913 | ***c | Supported |
| H4: Biospheric value → GPA | 0.310 | 8.177 | ***c | Supported |
| H5: Biospheric value → SN | 0.010 | 0.221 | 0.825 | Not supported |
| H6: Biospheric value → PBC | 0.132 | 2.630 | 0.009 | Supported |
| H7: Collectivistic value → GPA | 0.035 | 0.653 | 0.513 | Not supported |
| H8: Collectivistic value → SN | −0.007 | −0.109 | 0.913 | Not supported |
| H9: Collectivistic value → PBC | 0.063 | 0.869 | 0.385 | Not supported |
| H10: Function value → GPA | 0.210 | 3.642 | ***c | Supported |
| H11: Emotional value → GPA | 0.480 | 10.743 | ***c | Supported |
| H12: Function value/emotional value/GPA | 0.019a
0.000b |
Supported | ||
| H13: Social value → GPA | 0.055 | 1.669 | 0.095 | Not supported |
| H14: Social value/emotional value/GPA | 0.059a
0.715b |
Not supported | ||
| H15: Green purchase attitude → GPI | 0.577 | 14.639 | ***c | Supported |
| H16: Subjective norm → GPI | 0.152 | 2.760 | 0.006 | Supported |
| H17: Subjective norm/GPA/GPI | 0.108a
0.001b |
Supported | ||
| H18: Perceived behavioral control → GPI | 0.278 | 4.474 | ***c | Supported |
a
Denotes standardized direct effect with bootstrapping method (two-tailed significance).
b
Denotes standardized indirect effect with bootstrapping method (two-tailed significance).
c
Denotes p < 0.001.