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. 2022 Mar 8;42:100950. doi: 10.1016/j.tmp.2022.100950

Table 3.

Kano classification table.

Customer requirements
Dysfunctional
Functional 1. Satisfied 2. Must be 3. Neural 4. Live with 5. Dissatisfied
1. Satisfied Q A A A O
2. Must be R I I I M
3. Neutral R I I I M
4. Live with R I I I M
5. Dissatisfied R R R R Q