Table 2.

Utilization of digital technologies from producer to consumer

Category	Criteria	Key insights	Usage of digital tools
Consumer	Farm to fork process	Need for locally fresh foods in the shortest time possible	Block-chain systems, mobile apps
	Payment process	Receiving offers, discounts from time to time Avoiding cash transaction (due to contact) Payment security system	Digital wallets, zero-contact payment
	Comfort and convenience	Wide product range Saving time to go to local store Ordering at your convenience Recommending others to buy the product based on experience	Social media platforms, websites
	Trust and reliability	Doorstep delivery reliability	GPS-based tracking systems
	Food safety and nutrition	Eco-friendly product No artificial additives Good product quality	Carbon footprint software
Producer	Resource management and product quality	Human labor, machines, robots	Robotics and drones
	Inbound and outbound logistics	Supply of raw materials Process monitoring, improving innovations	Internet of Things, AI, ML, deep learning
	Sustainability	Capacity increase with good sustainable practices at all channels	Deep learning
	Legal and standards	Complying to the food standards at all times	Digital certificates