Table 3.
Daily changes in views during the COVID-19 pandemic.
| Variable | Viewsa | ||||
|
|
Estimate (SE) | 95% CI | P value | ||
| Fixed effects | |||||
|
|
Intercept | 82.24 (36.13) | 2.92 to 145.73 | .04b | |
|
|
Linear change | −2.47 (0.86) | −4.44 to −1.13 | .010 | |
|
|
Quadratic change | 0.02 (0.03) | −0.01 to 0.07 | .09 | |
|
|
Subscribersc | 0.14 (0.03) | 0.07 to 0.21 | .004 | |
|
|
Video start dayd | −4.35 (3.53) | −12.35 to 1.08 | .14 | |
|
|
Linear×Subscribers | −0.004 (0.00) | −0.005 to −0.002 | .004 | |
|
|
Linear×Start day | 0.11 (0.09) | 0.01 to 0.32 | .03 | |
|
|
Quad×Subscribers | 0.00 (0.00) | −0.00 to 0.00 | .06 | |
|
|
Quad×Start day | −0.00 (0.00) | −0.003 to 0.001 | .16 | |
| Random effects | |||||
|
|
Within-person | 605.88 | 525.54 to 692.55 | N/Ae | |
|
|
Between-person | ||||
|
|
|
Intercept | 4224.11 | 1075.70 to 2233.00 | N/A |
|
|
|
Linear | 62.71 | 0.04 to 1156.84 | N/A |
|
|
|
Quadratic | 0.05 | 0.01 to 1.30 | N/A |
aViews were divided by 10,000 to enable model estimation.
bItalicized values are significant at P<.05.
cSubscribers = number of channel subscribers / 1000.
dStart day = number of days from the beginning of the declaration of COVID-19 as a pandemic (March 11, 2020).
eN/A: not applicable.