Table 4.
Fornell–Larcker criterion
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|
| 1. Impulse buying | 0.786 | ||||||
| 2. Perceived enjoyment | 0.254 | 0.837 | |||||
| 3. Perceived risk | − 0.002 | 0.067 | 0.903 | ||||
| 4. Perceived interactivity | 0.038 | 0.330 | 0.089 | 0.745 | |||
| 5. Satisfaction | 0.219 | 0.509 | − 0.063 | 0.426 | 0.825 | ||
| 6. Subjective norm | 0.375 | 0.275 | 0.011 | 0.143 | 0.185 | 0.713 | |
| 7. Visual appeal | 0.220 | 0.430 | 0.228 | 0.392 | 0.240 | 0.246 | 0.926 |
The [bold] values are: The <strong>bold diagonal</strong> are the square roots of the AVEs of the individual constructs; off-diagonal values are the correlations between constructs