Table 5.

HTMT

	1	2	3	4	5	6	7
1.Impulse buying
2. Perceived enjoyment	0.229
3. Perceived risk	0.091	0.107
4. Perceived interactivity	0.095	0.415	0.102
5. Satisfaction	0.211	0.628	0.096	0.534
6. Subjective norm	0.422	0.327	0.099	0.202	0.211
7. Visual appeal	0.200	0.506	0.244	0.465	0.276	0.279