Purchase Intention	1	2	3	4	5
If there are agricultural products sold at the farmers’ market of food and agricultural education, I would like to buy them. (PI1)	□	□	□	□	□
If there are agricultural products sold at the farmers’ market of food and agricultural education, I would be more interested in buying them. (PI2)	□	□	□	□	□
If there are agricultural products sold at the farmers’ market of food and agricultural education, I would like to continue buying them. (PI3)	□	□	□	□	□
If there are agricultural products sold at the farmers’ market of food and agricultural education, I would like to recommend my relatives and friends to buy them. (PI4)	□	□	□	□	□
Product knowledge
Farmers who are familiar with their own agricultural products are trustworthy for their promotion of the knowledge of agricultural products in the food and agricultural education. (PK1)	□	□	□	□	□
The food and agricultural education promoted by the farmers who are familiar with their own agricultural products help me increase my knowledge of agricultural products. (PK2)	□	□	□	□	□
The knowledge about agricultural products obtained from the farmers who promote food and agricultural education helps me understand the difference between their agricultural products and general products. (PK3)	□	□	□	□	□
Green perceived value
I think buying green products can promote the sustainable development of the environment and will meet my expectations. (GPV1)	□	□	□	□	□
I think buying green products can reduce environmental pollution. (GPV2)	□	□	□	□	□
I think buying green products can contribute to the sustainable development of the environment. (GPV3)	□	□	□	□	□
Trust
I think the agricultural products sold by farmers in the farmers’ market are trustworthy. (TR1)	□	□	□	□	□
I think the agricultural products sold by farmers in the farmers’ market can be eaten with peace of mind. (TR2)	□	□	□	□	□
I think the agricultural products sold by farmers in the farmers’ market are of high quality. (TR3)	□	□	□	□	□
I think the farmers of the farmers’ market attach great importance to consumers’ food safety. (TR4)	□	□	□	□	□
Local attachment
I think the local farmers’ market is of special significance to me. (LA1)	□	□	□	□	□
The green products sold in local farmers’ markets are more satisfying to me than those sold in other places (e.g., supermarkets, mass merchandisers). (LA2)	□	□	□	□	□
I would like to recommend the local farmers’ market to my relatives and friends. (LA3)	□	□	□	□	□
I think the green products sold in the local farmers’ market are attractive to me. (LA4)	□	□	□	□	□