TABLE 1.

Respondent profile (n = 286).

Measure	Item	N	Percentage (%)
Gender
	Female	164	57.3
	Male	122	42.6
Age
	15–22	61	21.3
	23–30	98	34.2
	31–38	55	19.2
	39–46	47	16.4
	47 and above	25	8.74
Education
	School	39	13.6
	Diploma	63	22.0
	Undergraduate	98	34.3
	Masters	63	22.0
	Ph.D.	23	8.04
Profession
	Employed full time	69	24.1
	Employed part-time	56	19.5
	Unemployed	44	15.3
	Student	117	40.9
Ethnicity
	Malay	98	41.5
	Chinese	71	25.2
	Indian	52	21.4
	Other	65	11.8
Frequently used SNS
	Facebook	86	30.0
	Instagram	72	25.2
	YouTube	69	24.1
	Snapchat	38	13.3
	Others	21	7.3
Frequency of viewing social media ads
	1–5 ads per day	64	22.3
	More than 5 ads per day	84	29.4
	1 ad in 2–3 days	51	17.8
	1 ad in 4–5 days	47	16.4
	1 ad in a week	40	13.9