TABLE 4.

Structural model assessment.

Hypothesis	Path	Path coefficient	SE	f 2	T-Value	p-Value	Results
H1	ENT → ADV	0.155	0.066	0.025	2.351	0.019	Supported
H2	AP → ADV	0.179	0.071	0.031	2.521	0.012	Supported
H3	INT → ADV	0.265	0.068	0.077	3.915	0.000	Supported
H4	TRD → ADV	0.136	0.063	0.021	2.147	0.032	Supported
H5	ADV → VC	0.270	0.064	0.079	4.247	0.000	Supported
H6	VC → PI	0.530	0.054	0.392	9.901	0.000	Supported
H7	VC → e-WOM	0.286	0.066	0.089	4.362	0.000	Supported
H8	e-WOM → PI	0.140	0.051	0.028	2.728	0.006	Supported