Table 7. Structural model results.
| Hypothesis | Proposed Effect | Path Coefficient | S.E. | C.R. | P | Results |
|---|---|---|---|---|---|---|
| H1: Perceived usefulness positively affects donation attitude. | + | 0.334 | 0.050 | 6.660 | *** | H1 is supported |
| H2: Interactivity positively affects platform trust. | + | 0.996 | 0.055 | 18.073 | *** | H2 is supported |
| H3: Platform trust positively affects perceived usefulness. | + | 0.444 | 0.036 | 12.179 | *** | H3 is supported |
| H4: Empathic concern positively affects perceived usefulness. | + | 0.418 | 0.032 | 12.935 | *** | H4 is supported |
| H5: Empathic concern positively affects donation attitude. | + | 0.746 | 0.043 | 17.317 | *** | H5 is supported |
| H6: Donation attitude positively affects donate willingness. | + | 0.902 | 0.047 | 19.150 | *** | H6 is supported |
| H7: Donation willingness positively affects donation behavior. | + | 0.483 | 0.186 | 2.604 | 0.009 | H7 is supported |
| H8: Social distance positively affects donation behavior. | + | 0.552 | 0.213 | 2.598 | 0.009 | H8 is supported |
Note: Significance levels
* p<0.05
** p<0.01
*** p<0.001.