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. 2022 Mar 18;3(3):599–628. doi: 10.1007/s43253-022-00073-8
ADDRESS: Bangalore. PHONE: + 91 800*0000**. EMAIL: abc@gmail.com CANDIDATE A

Career Summary- A result-oriented professional with 15 years of experience in marketing and sales enablement—including branding, communications, marketing operations, account marketing, channel marketing, marketing automation, and research. A thorough people’s person with excellent coaching and mentoring skills.

Possess a strategic mindset and a strong tactical skillset to convert business objectives into marketing campaigns. Known for delivering consistent results with minimal resources; driven by challenge, strong work ethic, and a personal ambition to succeed in all undertakings

Work History

Microland Limited, Bengaluru, Karnataka.

Marketing Manager (April 2017 – Present)

Assistant Marketing Manager (April 2015 – March 2017)

Senior Marketing Executive (April 2013 – March 2015)

Marketing Executive (May 2010—March 2013)

1. Strategize, Develop and Execute and Track Effectiveness of Marketing Programs and Campaigns with direction from Associate Director Marketing and CMO; Manage marketing and operations budget.

2. Research target audience, competitors, industry, and analysts to build and/or acquire company database and generate leads through integrated marketing campaigns.

3. Social media strategy to support marketing programs. Management of website, social media platforms, SEO.

4. Plan, organize, and manage industry event including pre and post-event marketing activities.

5. Creation of content for demand generation, infographics, webinars, newsletters; Support content for brochures, case studies, whitepapers.

6. Handle marketing automation, sales, and analytics tools such as ActOn, Salesforce, MailChimp, and Google Analytics

Emantras, Chennai, Tamil Nadu

Marketing Trainee (June 2006 – February 2008)

1. Account Management and Client Service Activities.

2. Visualization of client’s concepts for the development of websites.

3. Assistance to programmers for the back end operations of the websites.

4. Implemented basic coding for websites using CSS,php/mysql

Education

PGDM- Marketing (major) and Finance St. Joseph’s College of Business Administration, Bengaluru (2010).

Bachelor of Engineering Sri Sairam Engineering College (2007).

Functional Skills

•Digital Marketing

Campaign Marketing

•Interactive Marketing

•CRM & Marketing Automation

Technical Skills

•CRM software—SalesForce, NetSuite

•Marketing software—Hubspot, Google Adwords, OneStat, Hootsuite

Eloqua

•ActOn

•MS Word, MS Excel, MS PowerPoint, MS Publisher

•HTML, C +  + , CSS Dreamweaver

Language Expertise

English, Hindi, Konkani, French