Table 4.

Factors associated with intervention exposure for mothers, n = 4996

Variable		Mother Radio Exposure			Mother TV Exposure			Mother IPC Exposure
		OR	CI	P value	OR	CI	P value	OR	CI	P value
Received Antenatal Care		1.686	1.413–2.011	<.0 01	1.429	1.129–1.808	.003	1.969	1.551–2.499	<.001
Husband Helps at Home		1.181	1.098–1.270	<.001	1.114	1.019–1.218	.017	1.170	1.076–1.272	<.001
Gets money from own employment		1.163	1.015–1.333	.030	0.951	0.806–1.121	.547	1.264	1.086–1.471	.003
Number of children		0.973	0.927–1.021	.259	0.914	0.860–0.971	.003	1.107	1.049–1.168	<.001
Decision Making at Home	Father alone (referent)	–	–	–	–	–	–	–	–	–
	Mother alone makes decisions	1.385	1.173–1.636	<.001	1.181	0.969–1.440	.099	1.030	0.851–1.247	.758
	Mother and father jointly make decisions	1.343	1.139–1.585	.001	1.072	0.876–1.311	.502	1.336	1.111–1.606	.002
	Someone else makes the decisions	1.251	0.775–2.018	.359	1.553	0.914–2.640	.104	0.569	0.279–1.157	.120
TV Freq		1.045	0.989–1.104	.116	1.806	1.669–1.920	<.001	1.038	0.977–1.103	.227
Radio Freq		1.667	1.587–1.751	<.001	1.094	1.033–1.159	.002	1.008	0.955–1.063	.775
Owns a Cellphone		1.365	1.185–1.573	<.001	1.915	1.609–2.279	<.001	1.070	0.909–1.259	.416
Age		0.999	0.983–1.015	.925	1.021	1.001–1.040	.036	0.984	0.967–1.003	.093
Wealth		2.453	1.623–3.707	<.001	3.115	1.940–5.003	<.001	0.834	0.528–1.316	.435
Education	Less than primary school (referent)	–	–
	Complete primary school	1.216	1.045–1.415	.011	1.181	0.958–1.457	.120	1.243	1.034–1.494	.020
	Some secondary school or more	2.059	1.586–2.672	<.001	2.440	1.853–3.213	<.001	1.610	1.228–2.111	<.001