Table 3.
Regression models predicting story views with theme content, publication date, and the interaction of theme content and publication date.
| Factor | B | SE B | p |
|---|---|---|---|
| Violence (Model R2 = .0676, ΔR2due to interaction < .0001) | |||
| Constant | 104705.88 | 403.47 | |
| Violence | −2865.46 | 404.01 | < .0001 |
| Publication date | −14.75 | 0.11 | < .0001 |
| Violence x Publication date | 0.17 | 0.11 | 0.14 |
| Family (Model R2 = .1496, ΔR2due to interaction = .0149) | |||
| Constant | 105916.36 | 385.32 | |
| Family | 45198.73 | 368.75 | < .0001 |
| Publication date | −15.05 | 0.11 | < .0001 |
| Family x Publication date | −6.77 | 0.10 | < .0001 |
| BDSM (Model R2 = .0705, ΔR2due to interaction = .0006) | |||
| Constant | 104468.03 | 402.78 | |
| BDSM | −9589.22 | 399.16 | < .0001 |
| Publication date | −14.69 | 0.11 | < .0001 |
| BDSM x Publication date | 1.44 | 0.11 | < .0001 |
Note that given the sample size (N = 244,623), the presence of significance is not a good indicator of meaningfulness, although a p value of more than .05 can be safely interpreted as lack of evidence of a relationship. The value of ΔR2 associated with the interaction is the best indicator of the meaningfulness of the interaction. Theme scores were standardized, and publication date calculated such that a negative coefficient indicates a reduction in views over time