Table 4.
Model 1: Consumer Profiling Variables | Model 2: Consumer Profiling and Attitudes | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Variable | B | S.E. | Wald | p | Exp(B) | B | S.E. | Wald | p | Exp(B) |
Socio-demographic | ||||||||||
Age | −0.001 | 0.005 | 0.039 | 0.843 | 0.999 | 0.009 | 0.005 | 3.099 | 0.078 | 1.009 |
Gender (1 = male) | 0.488 | 0.142 | 11.910 | 0.001 | 1.630 | 0.204 | 0.154 | 1.760 | 0.185 | 1.226 |
Education (1 = higher) | −0.141 | 0.151 | 0.872 | 0.350 | 0.868 | −0.159 | 0.163 | 0.958 | 0.328 | 0.853 |
Past behaviour | ||||||||||
Visit frequency | 0.335 | 0.049 | 47.305 | <0.001 | 1.398 | 0.300 | 0.050 | 36.555 | <0.001 | 1.349 |
Attitudes | ||||||||||
F1(1) Hygiene | −0.479 | 0.138 | 12.043 | 0.001 | 0.620 | |||||
F2(1) Avoidance | −0.449 | 0.121 | 13.727 | <0.001 | 0.638 | |||||
F3(1) Organisation | −0.505 | 0.122 | 17.197 | <0.001 | 0.604 | |||||
Constant | −0.256 | 0.276 | 0.862 | 0.353 | 0.774 | 4.849 | 0.578 | 70.427 | <0.001 | 127.613 |
Model | ||||||||||
Likelihood ratio | 101.971 | <0.001 | 244.007 | <0.001 | ||||||
Nagelkerke R2 | 0.125 | 0.279 |
Note: Predictive accuracy of 63.6% (Model 1) and 69.3% (Model 2) compared to 59.8% in the ‘null’ model; dependent variable (revisit intention) is a dummy variable: postpone visit (0), retake visit (1); bold indicates significant coefficients (p < 0.05); FX(Y) with X = number of factor, Y = number of study.