Table 1.
Demographic, vaccine information source and social media use variables
| Demographic variables | Overall N = 1050 (%)a | Vaccine information sources variables | Overall N = 1051 | |
|---|---|---|---|---|
| Gender | Social media platform | Yes | No | |
| Female | 630 (60.0%) | 601 (61.0%) | 410 (39.0%) | |
| Male | 401 (38.2%) | 830 (79.0%) | 220 (21.0%) | |
| Other | 19 (1.8%) | 812 (77.3%) | 238 (22.7%) | |
| Age | Snapchat | 581 (55.3%) | 469(44.7%) | |
| 18–24 | 279 (26.6%) | Youtube | 966 (92.0%) | 84 (8.0%) |
| 25–34 | 282 (26.9%) | 452 (43.0%) | 598 (57.0%) | |
| 35–44 | 239 (22.8%) | 487 (46.4%) | 563 (53.6%) | |
| 45–54 | 104 (9.9%) | 456 (38.6%) | 645 (61.4%) | |
| 55–64 | 79 (7.5%) | 283 (27.0%) | 767 (73.0%) | |
| 66 or older | 67 (6.4%) | TikTok | 517 (49.2%) | 533 (50.8%) |
| Race and ethnicity | Nextdoor | 167 (15.9%) | 883 (84.1%) | |
| African-American | 392 (37.3%) | Vaccine information source non trusted | ||
| Asian | 63 (6.0%) | Yes | No | |
| White | 328 (31.2%) | Friends | 386 (36.8%) | 664 (63.2%) |
| Hispanic | 251 (23.9%) | Family | 533 (50.8%) | 517(49.2%) |
| Other/unknown | 16 (1.5%) | Social media | 352 (33.5%) | 698 (66.5%) |
| Religion | Major News Networks | 374 (35.6%) | 667 (64.4%) | |
| Agnostic | 28 (2.7%) | Other Website | 65 (6.2%) | 985 (93.8%) |
| Atheist | 30 (2.9%) | Vaccine information source trusted | ||
| Buddhist | 17 (1.6%) | Yes | No | |
| Catholic | 178 (17%) | Health care provider | 514 (49.0%) | 536 (51.0%) |
| Christian | 444 (42.3%) | City of Philadelphia | 276 (26.3%) | 774 (73.7%) |
| Hindu | 6 (0.6%) | CDC website | 325 (31.0%) | 725 (69.0%) |
| Jewish | 29 (2.8%) | Use social media for reading news | ||
| Muslim | 69 (6.6%) | Always | 326 (31.0%) | |
| None | 180 (17.1%) | Sometimes | 489 (46.6%) | |
| Other | 69 (6.6%) | Rarely/never | 235 (22.4%) | |
| Relationship status | Use social media for sharing new ideas | |||
| Divorced | 43 (4.1%) | Always | 317(30.2%) | |
| Married | 257 (24.5%) | Sometimes | 446(42.5%) | |
| Never married/living with someone | 158 (15.0%) | Rarely/never | 287(27.3%) | |
| Never married/single | 438 (41.7%) | Social media frequency of use | ||
| Separated | 37 (3.5%) | Several times a day | 689 (65.6%) | |
| Widowed | 17 (1.6%) | About once a day | 180 (17.1%) | |
| Education | A few times a week | 94 (9.0%) | ||
| High school graduate/trade school/GED | 379 (36.1%) | Every few weeks | 26 (2.5%) | |
| College degree | 469 (44.7%) | Less often | 34 (3.2%) | |
| Master’s degree or above | 202 (19.2%) | I don't know | 27 (2.6%) | |
| Political affiliation | ||||
| Democrat | 522 (49.7%) | |||
| Republican | 230 (21.9%) | |||
| Independent | 172 (16.4%) | |||
| Unaffiliated | 89 (8.5%) | |||
| Other | 37 (3.5%) | |||
This table displays percentages of demographic variables including race, gender, age, religious affiliation, relationship status and education; vaccine information source variables including social media sites, family, friends, other media, and trusted sources (Healthcare provider, CDC, Health department) and frequency of social media use
aThe survey was administered between May and July, 2021 (N = 1050)