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Overall research outline. Note: Healthy refers to the FCB of considering a consumer’s health; Costeffective refers to the FCB of valuing cost-effective consumption; Soundhabit refers to the FCB of keeping sound eating habits; Convenience refers to the FCB of preferring convenience; “a” refers to a direct path from USM to Dietary Satisfaction, “b” and “c” are indirect paths from USM to Dietary Satisfaction.
