Table 4.

Logit model estimation.

Dependent Variable: Satisf
Method: ML—Binary Logit (Quadratic Hill Climbing)
Variable	Estimated Coefficient	Standard Deviation	Z	Prob
Intercept	B0 = 2.325	0.103	22.572	0.010
Gender	B1 = 0.631	0.002	315.500	0
Age	B2 = 12.253	2.251	5.443	<0.0002
Professional, acp	B3 = 9.256	1.425	6.495	<0.0002
Entrepreneur, ace	B4 = 0.042	0.001	42.000	0
Management, acd	B5 = 0.035	0.002	17.500	0
Official, acf	B6 = 13.564	1.561	8.689	<0.0002
Skilled worker, actc	B7 = 17.891	3.458	5.174	<0.0002
Self-employed, acta	B8 = 10.584	2.231	4.744	<0.0002
Student, aces	B9 = −0.058	0.001	−58.000	0
Homemaker, acam	B10 = 9.856	2.521	3.909	<0.0002
Retired, acj	B11 = 8.642	1.658	5.212	<0.0002
Family income, rf	B12 = 15.324	2.567	5.969	<0.0002
Traveling alone, s	B13 = −0.567	1.261	−0.449	0.3264 *
Traveling as a couple, p	B14 = 7.368	3.457	2.131	0.0166
Traveling with family, f	B15 = 14.658	1.578	9.289	<0.0002
Catering	B16 = 4.328	0.679	6.374	<0.0002
Traveling with friends, a	B17 = 6.745	2.012	3.352	<0.0002
Number of visits, nv	B18 = 2.561	0.123	20.821	0
Expenditures, gr	B19 = 1.568	0.111	14.126	0
Would recommend trip, re	B20 = 14.572	2.877	5.065	<0.0002
Vacation days, dv	B21 = 0.045	0.001	45.000	0
Wineries visited, b	B22 = 17.568	3.684	4.768	<0.0002
Lodging opinion, oalo	B23 = 0.536	0.014	38.285	0
Complementary activities, acco	B24 = −4.983	1.021	−4.881	<0.0002
Trip price, price	B25 = −1.253	0.014	89.500	0
Hospitality	B26 = 3.762	0.985	3.819	<0.0002
Environmental conservation, ce	B27 = 1.236	0.021	58.857	0
Information and signage, is	B28 = 0.023	0.002	11.501	<0.0002

R² McFadden = 0.56. * All the parameters are significant α = 0.05 except B₁₃. Source: Own elaboration.