Table 2.
Perceived message effectiveness | Thinking about the harms of sugary drinks for child | Perceived healthfulness of sugary drinks for child | Intentions to purchase sugary drinks for child | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||
ADE | SE | p | ADE | SE | p | ADE | SE | p | ADE | SE | p | |
Warning topic | ||||||||||||
Control (reference) | ||||||||||||
Added sugar | 1.84 | 0.09 | <0.001 | 1.42 | 0.10 | <0.001 | −0.33 | 0.11 | 0.003 | −0.42 | 0.11 | <0.001 |
Heart damage | 1.77 | 0.09 | <0.001 | 1.29 | 0.10 | <0.001 | −0.14 | 0.11 | 0.196 | −0.35 | 0.11 | 0.001 |
Type 2 diabetes | 1.77 | 0.09 | <0.001 | 1.34 | 0.10 | <0.001 | −0.21 | 0.11 | 0.059 | −0.47 | 0.11 | <0.001 |
Weight gain | 1.81 | 0.09 | <0.001 | 1.38 | 0.10 | <0.001 | −0.12 | 0.11 | 0.274 | −0.35 | 0.11 | 0.001 |
Warning design | ||||||||||||
Text (reference) | ||||||||||||
Icon | 0.18 | 0.03 | <0.001 | 0.16 | 0.03 | <0.001 | −0.10 | 0.03 | <0.001 | −0.11 | 0.02 | <0.001 |
Graphic | 0.30a | 0.03 | <0.001 | 0.35a | 0.03 | <0.001 | −0.18a | 0.03 | <0.001 | −0.16a | 0.02 | <0.001 |
Note. ADE=average differential effect from mixed effects linear regression models. SE=standard error. Excluding littering (control), Nutrient and health warning topics (i.e., added sugar, heart damage, type 2 diabetes, and weight gain not different from each other for any outcome.
Graphic different from icon at p<.05 level.