TABLE 4.

PCA loading with a varimax rotation.

	“Attractiveness”	“Functionality”	“Group connectiveness”	Communalities
Good	0.861	0.275	–0.004	0.817
Attractive	0.849	0.170	–0.023	0.750
Inviting	0.837	0.046	0.116	0.716
Well balanced	0.722	0.392	0.038	0.676
Unique	0.629	–0.230	0.197	0.488
Consonant	0.626	0.442	0.034	0.589
Rich	0.621	0.507	–0.163	0.670
Modern	–0.069	0.824	–0.175	0.714
Organized	0.433	0.721	–0.074	0.712
Functional	0.368	0.708	–0.047	0.639
Well planned	0.336	0.683	–0.047	0.581
Large	–0.020	0.671	–0.060	0.454
Clean	0.545	0.598	–0.118	0.668
Common goals	0.024	0.029	0.878	0.772
Common outcomes	–0.066	0.083	0.830	0.700
Similarity	0.003	0.044	0.815	0.666
Entitativity	0.025	–0.309	0.739	0.642
Interaction	–0.027	–0.404	0.719	0.680
Importance	0.310	–0.143	0.631	0.526
Alfa Cronbach	0.856	0.859	0.870
Eigenvalues	6.630	4.034	1.797
Variance	24.808	21.242	19.536

The bold highlights the items that contribute to each factor.