Table 6.
Summary of profiles: key differencies.
| Age | Country of origin | Tennis sports affiliation | TA | RGMA usage | The intensity of mobile app usage | Consumer behavior | Perceived benefits | Content publishing/social media sharing | |
|---|---|---|---|---|---|---|---|---|---|
| Int. Tourist |
The most mixed group in terms of age | From far away, often outside Europe | No affiliation | For ticket purchase only | Low | Visiting legendary place | Low and unrelated to tennis content | ||
| Tennis Fan |
25–40 | Practice tennis in clubs | Medium | Active, Real-time analytics and game schedule | Highest | Following matches before, during, after a visit, changing courts | Follow results | Intensive publishing and sharing tennis-related content with friends and communities | |
| Youth | Below 25 | Highest | On purpose, know-how benefit from RGMA tools | Medium | Socialize, explore, work* | High, beyond tennis content | |||
| Senior | Over 50 | Practice in clubs or belongs to communities | Low | Very low | Low | He doesn't want to download and use RGMA | Follow traditions | Very low |